STOP LOSING
CONTRACTS YOU
ALREADY WON.
Behind The Play is an email ghostwriting agency for sports startups to attract and retain clients, and grow their platforms.
Book Your Email Strategy AuditOur Goal Is Simple.
Grow Your Pipeline Without The Work.
A few ways we can help you do that:
LEAD MAGNET GHOSTWRITING
We research, write, and package high-converting lead magnets that pull decision-makers into your digital ecosystem. From checklists to mini-courses — we handle everything.
NEWSLETTER GHOSTWRITING
Consistent, on-brand newsletters your audience will look forward to. We capture your voice and keep your subscribers engaged week after week.
EMAIL SEQUENCE GHOSTWRITING
Welcome sequences, launch campaigns, and evergreen funnels — designed to convert. We turn your list into your most reliable revenue channel.
We've Generated Results Selling Sportstech With Email.
29 years as a sports boffin; 4 years leading 100+ editors at a sports publication. I've spent my life translating complexity for audiences who don't have time for it.
And no, we're not just content writers. Our full-stack ghostwriting team translates the science behind the play into language your readers believe. We handle the strategy and the execution — so email becomes your most profitable channel without you doing any of the work.
Vishal Kataria
Founder, Behind The Play
Sound Like You?
Here's who we work with best:
- →You're a Seed-Series B sports platform founder
- →You feel passionate about the problem your tech solves
- →You know your tech works. You just can't get clubs or users to see it.
Ready To Use Email As A Profitable Channel To Win Contracts?
Book a free email strategy call and I'll show you exactly where your emails are costing you renewals.